are a programme website, newsletters, leaflets, brochures, posters, and other collateral materials. The entry points of the campaign are hook-events using founding anniversaries of component-bureaus, stakeholder celebration for example farmers’ month and fisheries’ month. An inter-bureau cooperation network in tapping respective press pools was also established to provide the TRTA extensive media outlet and visibility.

The workshop also pursued a profiling exercise of audiences to tailor-fit the campaign strategy effectively.

The TRTA programme cuts across a multisectoral audience involving government regulatory personnel, policy-makers, industry players, farmers, and fishermen across the country.

The workshop was conducted and facilitated by Thelma Gecolea, EC Delegation Public Affairs Officer and Eric Lopez, TRTA Communications and Operations Officer. Eric Lopez, PTF.

To craft a comunication plan responsive to the visibility requirements of the TRTA Programme and the visibility guidelines of EU and enhance greater understanding of its programme thrusts and objectives by stakeholders and the general public.

1. Build an enabling economic environment and improve economic governance with a view to enhance trade and investment with EU (from TRTA Overall Objective).
2. Enhance Conditions for international trade and investment with EU
3. Improve access of Filipino exports to the expanded EU market.
4. Increase compliance with Technical barriers to Trade and sanitary and phytosanitary requirements.